Lucratividade X Rentabilidade
- Luiz Antonio Fescina Junior
- 2 de mar. de 2021
- 1 min de leitura
Lucratividade e rentabilidade são dois indicadores-chave de desempenho, e que precisam ser entendidos para manter e melhorar a saúde financeira do negócio.
Muitos empresários acham que ambos são sinônimos, mas na verdade existem diferenças importantes que mudam sensivelmente o ponto de vista sobre as finanças.
Lucratividade e rentabilidade são dois conceitos relacionados ao lucro líquido do negócio, mas com pontos de vista e funções diferentes.
A lucratividade é um indicador que demonstra quanto o negócio efetivamente ganhou em relação a tudo o que faturou, ou seja, é a margem de lucro líquida.
A rentabilidade é um indicador ligado a um investimento inicial (e ao longo do tempo de vida do negócio) e em quanto de retorno ele é capaz de proporcionar para o negócio.
Portanto a Lucratividade é um ótimo indicador para avaliar a Operação do Negócio, enquanto que a Rentabilidade é um indicador para decisão de investimento.
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