Global Marketing Keegan 8th Edition Free Pdf [TOP]
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change is the only constant in the world of business. it is also necessary to understand that different markets and different times can have an effect on how and why a marketer plans. the best marketers are the ones who take their time, review their strategy and have a plan to respond to external and internal factors. it is essential that marketers have a good plan. this book was designed to give a brief overview of the subject. many of the chapters will be useful to any student of marketing who wishes to be a global marketer. it is also important to take into consideration that one size does not fit all and that one size does not fit all. whether the organization is a small local business, or a multinational, the marketing plan must be unique to each organization. the plan must be written with the expectation of change, the implementation of the plan, and the survival of the organization in mind. (keegan & green, 2002, p. 85)
chapter four: global market size and forecasting is an important chapter to help in the planning and decision making process. you will find that the size of the market is a key factor to know and plan for. the size of a market will give you an idea of the size of the product, the number of consumers, and the potential sales. the product may be any good, service, or anything that a marketer must sell and manage.
chapter five: marketing management is a very important chapter. you will find that this chapter will help you to understand how to successfully manage your organization. you will find how to manage your inventory, price, and quality. you will find how to create and manage the marketing budget. you will find how to market products, services, or brands. you will find how to create and manage your organization. 3d9ccd7d82